Or more precisely, to San Francisco of course.
Over 10 years ago I started wearing a lot of clothes by ONLY and VERO MODA. Only is youthful and street-y (great for the high schooler I was) and VERO MODA is a bit more polished.
Later we got to enjoy VILA, which is more of a feminine bohemian chic brand. I could definitely relate! PIECES is the accessories brand, that recently has started adding clothes to the collection as well. Cosmopolitan chic came to Finland in the form of Selected Femme/Homme in October 2008.
I've shopped at these stores for years, and am now sad that I cannot. These brands are available at online shops like asos, but it's just not the same as walking into the actual store...
Photos from VERO MODA, with Alexa Chung for Fall 2012:
Photos from VILA for Fall 2012:
Finally, a photo from ONLY for Fall 2012 with Jessica Hart:
The company behind these brands (and a few more) is Bestseller, a family-owned company founded in Denmark in 1975. The company has already expanded across Europe, Asia, the Middle East and Canada.
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